Director of digital strategy for a leading UK estate agency chain Essay

Director of digital strategy for a leading UK estate agency chain - Essay Example This report highlights the tangible characteristics of viral, affiliate and search engine marketing strategies, ultimately selecting one viable marketing strategy to enhance sales volumes and brand visibility of the estate agency chain. In 2007, web-based advertising of properties increased 70 percent from 2004 (Key Note Media 2010). This means that it is becoming common practice for estate agents to utilise the Internet as a means of expanding their brand presence and effectively promoting a variety of properties in this industry. Coupled with this dramatic increase, a recent survey indicated that 57.7 percent of consumers would actively search the Internet as an option when desiring to move into a new home (Key Note Media 2010). Furthermore, in 2010, the volume of consumers sustaining Internet access in the United Kingdom was listed at over 44 million (Digital Age 2012). This represents approximately 70 percent of the entire United Kingdom population (ONS 2012). Because of this dynamic and high volume usage of Internet technologies by many demographics, viral marketing represents a significant opportunity for improving the market position of this leading estate agency. Viral marketing is defined as an amalgamation of marketing tactics that utilise existing social networks and related Internet technologies to achieve specific marketing objectives or increase brand awareness (Boone and Kurtz 2007). It is a strategy that attempts to promote growth in word-of-mouth by passing on a well-developed marketing message that proliferates itself much like a virus to encourage social circulation of a marketing message or organization (NCTU 2011). Viral marketing provides opportunities to create thrill in consumer markets, or buzz, that facilitates positive gossip in desired market groups about the viral content observed or otherwise engaged with on the Internet. Viral marketing efforts generally utilise video clips, images, integrated marketing

Should Children Be Tried as Adults Essay Example for Free

Should Children Be Tried as Adults Essay There is a saying â€Å"If you do the crime, you must do the time†. But does that apply to children. Should children be tried as adults?. While some people praise this as a means of stopping young offenders before they start on a â€Å"career† of crime, others find it very inappropriate and unjust. This paper will examine questions, pros and cons of whether children should be tried as adults. Discussion I will view both sides to whether children should be tried as adults. The rate of murders by juveniles and children has skyrocketed across the country. There are many people who feel that children should be tried as adults due to the popular saying â€Å"If you do the crime, you must do the time†. According to many sources it is believed that it will make them understand the consequences of their actions and deter them from committing any further crimes. However, there is also the view that many individuals feel that Children should not be tried as adults. They should be nurtured and protected rather than completely responsible and punished for their crime. Children/juveniles it said that they do not possess the emotional maturity to control their impulse, or to fully understand the consequences to their actions. Therefore stating that their brains are not to be developed and can in neither way nor fashion adds up to an adults, making an exception. The truth of the matter is who is right and who is wrong? Both have valid points as to why not have the child tried and why not just seek other means besides having a child tried. This is a debate that will continue with time. In conclusion my view is that kids should not be tried as adults at age 7 but should be giving help. I feel that more facilities that are not an adult based would be more sufficient. Because really no one knows all the reason why kids commit crimes it could be they were bullied, having psychological problems at home or school. The possibilities are endless if reasons I think that juveniles need to be charged as adults, they are so close to adulthood that they know what they are doing more so a little child.

Themes of Life and Death in Anna Karenina Essay -- Tolstoy Anna Kareni

Themes of Life and Death in Anna Karenina The novel, Anna Karenina, parallels its heroine's, Anna Karenina, moral and social conflicts with Constantin Levin's internal struggle to find the meaning of life. There are many other underlying themes which links the novel as a whole, yet many critics at the time only looked upon its critical view of Russian life. Henry James called Tolstoy's novels as "loose and baggy monsters' of stylessness, but Tolstoy stated of Anna Karenina ".....I am very proud of its architecture--its vaults are joined so that one cannot even notice where the keystone is." That is absolutely correct, because within Anna Karenina, there exists many themes that are all linked together to create such a wonderful piece of work. Critics tend to miss the role that the theme of life and death plays in Tolstoy's Anna Karenina. Despite its apparent meanings, these two themes are intertwined in the novel and provides a backbone for some of the other existing themes. With a masterful touch, Tolstoy is able to use thes e two themes to show the characters in their true forms at both stages. The characters are shown to be living in a state of delusion, and as the characters find themselves at times of near death situations or on their deathbed, they are able to reveal themselves truthfully.   Ã‚  Ã‚   Many of the characters in the novel are able to show their "real self" and at times of death, there is a point of reversal in the characters. This is most evident in the scene of Anna's near death experience during her illness. This event brings about a change in Karenin and even Vronsky as they trade positions. Karenin suddenly becomes human and not hidden from life by his administrative regulations. His carapace cracks, and ... ...l part of everybody's life and no matter who it is, everybody fears death. To come to terms with death is something that takes a lot of courage and a full understanding of oneself. Tolstoy in his novel, has revealed to us the effect that death can have on a person and advocates us to not succumb to the daily life of the world which we live in, because it is all a delusion. Yet if we live as naturally as possible, we can get a better grasp on the true essence of life as Levin does in the novel. He finds joy out of working and enjoying the fruits of his labor, instead of indulging himself in the materialism of the hypocritical aristocrats. Modern culture has lost this aspect of life and we need to check ourselves before we lead our lives into a downfall. Works Cited: Tolstoy, Leo. Anna Karenina, trans. Constance Garnett (New York: The Modern Library, 1993).   

theory of constraints :: essays research papers

Background Eastern Financial Florida Credit Union is the largest credit union in South Florida. The last three years have been intensive with rates dipping to there lowest in 40 years. Because of this, 92% of mortgage holders had economic reasons to refinance.   Ã‚  Ã‚  Ã‚  Ã‚  Eastern exists to achieve goals to improve member service, work performance and increase profitability; however, certain factors limit their capacity to manage constraints and they needed help. Eastern Weak Links Eastern needed help because they were faced with a bottleneck/constraint of having more loan applicants than they were able to timely process so they decided that the problem can be eliminated by implementing Theory of Constraints (TOC) drum-buffer rope and five focusing steps. Other weak links that need to be addressed are:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Inability to commit to closing dates  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  A lot of work in process in the system  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lead times too long  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Constantly shuffling priorities  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Too much expediting  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Stressful work environment  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Difficulty in responding to urgent member requests  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Overtime doesn’t increase profits  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Outsourcing doesn’t solve the problem TOC is based on the fact that all businesses operate with constraints or bottlenecks, which disable the progress or success of a company. By identifying the bottleneck, the entire operation is strengthened. Drum, Buffer, Rope (DBR) Eastern uses this view in managing constraint along with the five steps. Using DBR assures that the company is running the right thing at the right time. Five Focusing Steps  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Identify  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Exploit  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Subordinate  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Elevate  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Inertia Identify/Drum Since we just reviewed the weak links, we must seek and destroy the bottleneck. Identifying the drum/constraint is critical to the theory of constraints. Eastern identified the constraint to be in the underwriting department. Exploit/Buffer To exploit the constraint, Eastern puts all efforts toward maximizing the area that is causing the problem, which is underwriting. Eastern provided enough work in process files to protect the systems deliverables (closing and delivery dates), which is related to the buffer. The buffer tells two things: when too much material is in the buffer and not enough. The system assures that underwriting is protected with work in process files, which is the amount of material in the buffer. This pre-determined amount of work is the rope. Subordinate Subordinating involves training others to improve the constraints area; Eastern provides the protection for all resources to underwriting and provides cross training and backups to the department; this assures that the constraint is operating continuously.

Child Hunger

Ending Child Hunger in America Studies prove that children that do not have enough food to eat do not do as well in school, they are likely to be sick more often, they are less likely to graduate high school – which in turn will keep them from going to college and in turn will have a negative Impact on their economic future. If these things happen then In the future that child will have a harder time providing for their children, thus causing a cycle In the effects of hunger.For this reason, It Is our duty as a society to do everything we an to ensure that these children have the resources available to them so that they can have the tools they need to prepare themselves to be functioning members of society In adulthood. There are currently more than sixteen million children In America whose families struggle to put food on the table – that's one In five children In America. That number is astonishing. Millions of children In America are on free or reduced lunch plans at their schools; this allows them to have nutritious meal while at school.But what happens when they go home? What happens during the summer when kids are out of school for several months? Only one in seven children on free or reduced lunch plans receives summer meals. What happens to those other six children – who ensures that they have enough food to eat? The solution is simple – we need to end child hunger in America. There are many ways to do this. First, there are church programs locally that offer summer and weekend home meal plans to children that are on free and reduced lunch plans.One such church is Midtown Church in Benton, Arkansas. They're program, known as the â€Å"Backpack Ministry† helps to provide weekend meals and snacks to children throughout the community who otherwise would not have anything to eat. Secondly, these types of programs should be better advertised and more easily accessible to those who need them. Access to programs is of utmost importance when ending child hunger. Next, education is vital – the parent's of these children must learn and understand the effects that hunger can have on their children.They must be educated on good food hoicks for their children and what the best things they can give them are. They need to know where to go to get connected to the right people that can help them find access to these programs that are designed to end child hunger. Spreading awareness of child hunger can ago long way. If the public has knowledge of what the numbers look like in the world of child hunger, they would be more likely to take action. The public has a greater power than they realize – people have the power to promote change.

Free Essays on Are We Alone

The prospects of finding life elsewhere in the Solar System Thirteen thousand years ago, a dazzling meteor flashed into existence in the skies above Antarctica. As it ploughed earthwards, the heat of its fall ripped apart the atoms of the air, leaving behind a brilliant trail that lit up the icy landscape. It would have made a beautiful sight, if anybody had been there to see it. The meteor's surface melted, then vapourised, and as the rocky ball tore towards the ground it slowly shrank. Ordinarily such an object would have been completely destroyed long before making contact with our planet's surface, but this one was not. A small chunk - about two kilograms of it - survived the fall, and lay there, hot and steaming, on the cold Antarctic ice. Most meteorites that are found on Earth are simply interplanetary debris - small pieces of junk left over from the violent formation of our Solar System, four and half billion years ago. But this particular meteorite was special. It had come from Mars, blasted from its home planet fifteen million years ago by a cosmic impact even more spectacular than the one in which it fell to Earth. This potato-shaped lump of rock, codenamed ALH84001 by the scientists who first discovered it, was a messenger from another world. And buried deep within its baked interior lay what may have been humanity's first tantalising glimpse of an alien lifeform. Every few years, the red disc of Mars passes particularly close to the Earth, and human observers are afforded an especially good view of the planet that has fascinated mankind since ancient times. This fortunate configuration of the planets is known to astronomers as a "favourable opposition", and one such event occurred in the year 1877. Among the many observers who turned their telescopes towards the Red Planet in that year was the Italian Giovanni Schiaparelli, who was surprised to see a network of dark, greenish lines criss-crossing the planet's rusty ... Free Essays on Are We Alone Free Essays on Are We Alone The prospects of finding life elsewhere in the Solar System Thirteen thousand years ago, a dazzling meteor flashed into existence in the skies above Antarctica. As it ploughed earthwards, the heat of its fall ripped apart the atoms of the air, leaving behind a brilliant trail that lit up the icy landscape. It would have made a beautiful sight, if anybody had been there to see it. The meteor's surface melted, then vapourised, and as the rocky ball tore towards the ground it slowly shrank. Ordinarily such an object would have been completely destroyed long before making contact with our planet's surface, but this one was not. A small chunk - about two kilograms of it - survived the fall, and lay there, hot and steaming, on the cold Antarctic ice. Most meteorites that are found on Earth are simply interplanetary debris - small pieces of junk left over from the violent formation of our Solar System, four and half billion years ago. But this particular meteorite was special. It had come from Mars, blasted from its home planet fifteen million years ago by a cosmic impact even more spectacular than the one in which it fell to Earth. This potato-shaped lump of rock, codenamed ALH84001 by the scientists who first discovered it, was a messenger from another world. And buried deep within its baked interior lay what may have been humanity's first tantalising glimpse of an alien lifeform. Every few years, the red disc of Mars passes particularly close to the Earth, and human observers are afforded an especially good view of the planet that has fascinated mankind since ancient times. This fortunate configuration of the planets is known to astronomers as a "favourable opposition", and one such event occurred in the year 1877. Among the many observers who turned their telescopes towards the Red Planet in that year was the Italian Giovanni Schiaparelli, who was surprised to see a network of dark, greenish lines criss-crossing the planet's rusty ...

A List of Excellent Nursing Capstone Project Ideas †Pro-Academic-Writers.com

A List of Excellent Nursing Capstone Project Ideas Before they start nursing practice, all nurses students have to go through the process of education, complete much testing, and prove their fit to health care requirements. Their practices and approaches withstand serious evaluation, mostly by means of developing a number of health projects and evidence-based assessments. If you are one of them, prepare to review of work. To complete your medical education and become a specialist dealing with patients, you have to gain knowledge about patient risks and diseases (for children and adults), disease management, best time of providing some kinds of help, and great sources for searching important patient-related information online. The type of project we are telling about today is a Capstone project. Many students often complain of having no valuable capstone ideas for nursing, which is not that hard. Let’s dig deeper into which topic to choose, where to find good free sources, how to arouse the tutor’s interest, and how to make the presentation interesting and evidence-based. Find the best nursing capstone project ideas here. Capstone Ideas for Nursing. Developing some valuable capstone ideas for nursing is not complicated; the main secret of nursing project success is to start with the list of your competencies and clinical interests letting you approach the subject by having a complete understanding thereof. Clarify what the area of your interest is. Then search for evidence on the subject – look through recent publications, approach them with a critical insight regarding what is urgent in the field. This preliminary search will give you ideas on further topic’s refining, making the research process for your nursing project move on smoothly. Some common nursing capstone project ideas you may consider include (but are not limited to): Patient falls. Many researchers work in this area, but the problem remains acute. This refers to the elderly people or those with specific mental and physical conditions, e.g., dementia. Working on such a topic may give you a hint to betterment of practices in this professional nursing area. Anesthesia. Given the recent renewed interest in the role of anesthesia in patient outcomes and search of new ways to make it safer, you may explore a wide range of nurse anesthesia capstone project ideas. Such a project will have a guaranteed success. Wound care. Wounds are one of the leading causes of hospital admission, and their adequate management affects patient outcomes tremendously. Explore recent research and practice gaps in the field and you will get an excellent nursing Capstone project idea. Prevention of infections in a clinical setting. Infections are the ill of all healthcare establishments, and the rate of hospital-acquired infections remains uncontrollably high now. Look through materials on this issue – maybe you will find your own interesting, original research niche. Psychological assessment of patients suspected of depression. Depression is overlooked in hospital settings, especially if patients get there with some other health problems. A person’s state of psychological health has a heavy influence on the physical treatment outcomes, so diagnosing an early onset of depression may be a sound contribution to quick recovery. Home transfer research. Clients staying in the hospital receive 24/7 assistance and attention of healthcare staff. Nevertheless, many conditions are chronic and long-term, so people need to acquire vital self-care skills during their hospital stay. Propose some new educational interventions in this area. They are always topical and relevant for any country and any healthcare setting, since effective self-management of symptoms at home directly contributes to reduction of hospital readmissions. Â   Promotion of breastfeeding practices and education. Given the focus on breastfeeding in the contemporary medicine, this topic is always urgent. Develop some educational interventions or programs and your Capstone will be a hit. Though making a full-scale Capstone project is more complicated than dealing with a research paper topic selection process, you can still simplify it by choosing a topic that is truly interesting for you. Finally, you can always simplify the process of work on a Capstone project by using specialized programs and means for organizing time, space, and resources. Find many useful tips for this here. Read the next section to find some workable and interesting examples of nursing capstone projects and complete a quality paper for a decent grade. ORDER CAPSTONE PROJECT Some Examples of Nursing Capstone Projects. Many students fail to complete their project simply because they have no clue about what to include into the paper. In such cases, we offer some examples of nursing capstone projects from credible, published authors for your reference. Study them carefully and follow their structure. In such a way, you will be always confident that you are writing a worthy paper in compliance with guidelines in this professional area. Examples to consider include: A capstone teaching project for undergraduate nursing students: development of a visual teaching-learning tool (composed by Epstein in 2007 and published in the Journal of Nursing Education) Implementing Nerve Blocks for Patients Undergoing a Bilateral Mastectomy with Immediate Reconstruction: A Practice Change (Capstone of Corey Beene Auerswald at the University of Southern Mississippi). You can find documents listing previous Capstone project abstracts or titles composed by students of your educational establishment, such as the one of the Northeastern University. Have no capstone ideas for nursing? Entrust the task to our professional healthcare writers. They are always eager to help clients in need, possess a thorough understanding of clinical evidence, and compose well-researched medical research papers and projects on a variety of topics. Choosing our top services guarantees that your writing withstands even the strictest assessment.